Redesigning an existing website is always a balance between honoring what works and improving what doesn’t. One of the biggest challenges is reorganizing content in a way that makes sense for both users and the organization, especially when content has grown over time. It requires carefully analyzing user behavior, understanding priorities, and deciding what to highlight, what to consolidate, and what to retire.
Redesigning an existing website is always a balance between honoring what works and improving what doesn’t. One of the biggest challenges is reorganizing content in a way that makes sense for both users and the organization, especially when content has grown over time. It requires carefully analyzing user behavior, understanding priorities, and deciding what to highlight, what to consolidate, and what to retire.